Registering a trademark is an important milestone, but it is only the beginning of brand protection. Many small businesses are unaware of the ongoing steps required to maintain and enforce their trademark rights after registration.

This guide explains what to do after your trademark is registered, including proper use, maintenance filings, and enforcement strategies to help protect your brand and avoid costly mistakes.

When you build a restaurant, bar, coffee shop, or bed & breakfast, your focus is on great food, atmosphere, and service. But many small business owners overlook one critical step—trademark protection. Without a registered trademark, your brand name or logo could be copied, leading to customer confusion and costly disputes.

If you’re unsure where to start with protecting your restaurant or hospitality brand, don’t worry. With the right steps, you can secure your name, safeguard your reputation, and keep your business growing.

When you file a trademark application with the United States Patent and Trademark Office (USPTO), you may receive a trademark office action. One of the most common reasons for refusal is that your submitted specimen was rejected. In this case, the USPTO requires a substitute specimen to prove your mark is being used in commerce.

If you’ve received a USPTO specimen refusal, don’t worry. With the right approach, you can respond effectively and keep your trademark registration moving forward.